What the Pho'?

Pho’ (pronounced ‘fuh’) is Vietnam’s iconic soup – flavorful broth, veggies, rice noodles and ‘pho real’ ingredients. Grandmothers like mine spent twelve hours preparing their jealously-guarded recipes. Pho’nomenal Bowls bring our treasured family broth to your table, in an instant bowl that’s ready to serve in just 3 minutes.

Pho' real ingredients

Unlike traditional quick noodles and ramen, our pho' is made with only high-quality ingredients. It never contains high-fat fried noodles, like ramen, and isn’t jam packed with wacky preservatives like almost every other brand of quick noodles out there. In keeping with tradition, every batch of our savory broth is Vietnamese grandmother-approved and is always Non GMO, MSG Free, Dairy Free and Gluten Free.  

The other guys? Not so much. With Pho'nomenal bowls you’re just 3 quick minutes from a nutritious, hot and tasty meal, anywhere life takes you. Whether you enjoy our pho’ straight up or get fancy with your favorite add-ins, you’ll be choosing a convenient meal that’s a healthy alternative on the go or at home with your family.

Pho’nomenal Bowls are the best pho’ you’ll find outside of a restaurant. For the best at-home pho’ experience, we suggest that you ‘soup it up’. Take your bowl to the next level by adding your favorite proteins, fresh veggies and garnishes. (Who knows? You may be suspected of hiding a Vietnamese grandma in your kitchen!)

Customizing your bowl is fun and easy:

1. Prepare bowl as directed on packaging

2. Add a protein of your choice (we recommend sliced beef, chicken breast or tofu).

3. Add fresh veggies: tomatoes, mushrooms, peppers, etc. 

4. Top with fresh herbs: cilantro, basil, and green onions. Finish with a squeeze of lime and enjoy :) 

Tag us in your favorite ways to Soup-It-Up and use #customizeyourbowl to be featured on our instagram.

From my pham to yours

From day one, I’ve lived life close to my family, my ideals and my goals. My family came to this country in 1975, fleeing Vietnam when I was an infant to escape the fall of Saigon. Life has been a hard-fought, but luck-filled whirlwind for me ever since. It was probably that first bold move that set the stage for me to always follow my path, especially my “American Dream”.

All this from being a penniless political refugee to going on to founding and managing six very popular, award-winning phở restaurants in the Seattle area. Those restaurants were the launch pad for Pho’nomenal bowls, which makes me proud to say both my bowls and I are made in the USA.

As the saying goes, behind many a successful man is a powerful woman. In my case I’m lucky enough to have two. There was my tiny and tenacious mom who helped shepherd us out of Vietnam while four months pregnant, toting two toddlers. My wife Trish’s fierce determination helped us to forge ahead with opening one restaurant after another–and ultimately our beloved noodle company. I count myself doubly blessed. 

Mom inspired my restaurant career by helping me tweak grandma’s family pho’ broth recipe, and Trish helps me keep the businesses, and our family, on track and having fun. The thing that makes Pho’nomenal really special is that we’ve maintained what’s special about the original recipes, passed down through the generations and perfected in our restaurants. With the tireless help of these two amazing ladies I’ve finally been able to bring our labor of love home to your kitchen.

Each Pho’nomenal Bowl flavor features its own distinct broth. Unlike other quick noodles, ramen, etc., I don’t re-purpose the same old broth peppered with a couple of add-ins. Chicken means chicken, beef means beef, and our veggie broth is truly vegetarian.

In our family we eat the very same stuff that we sell, so it had better be phenomenal. We don’t put gluten, dairy, MSG or artificial flavoring into our restaurant phở or Pho’nomenal noodle bowls, unlike the other guys.

We’re proud to be able to bring our family traditions half-way around the world to your table, and we hope you’ll enjoy our bowls as much as we do. 

THE MILLION BOWL PROMISE

When I told my mom I was starting Pho’nomenal, she called me “khung” – that’s Vietnamese for ‘crazy’. Years later, when she  saw the first bowls from our production line, she shared a story from our past. When our family was in refugee camps, we were given only two instant ramen packets a day to feed our family of four (with a new baby on the way)! Our instant pho bowls reminded her of that ramen, and how she would have loved to have our Pho’nomenal Bowls instead. Mom would only drink the broth, leaving the noodles for the rest of us. Hearing that story, I knew we needed to use our bowls to help feed people in need.

Our family has been truly blessed in our journey from Vietnam, and we want to share our good fortune with those still struggling.  By partnering with Food Lifeline and the Feeding America Organization, we’re proud to say we have pledged to donate 10,000 bowls for every 1 million bowls we sell.  It’s our “Million Bowl Promise”.  Food is a way of life for the Pham crew and we hope our efforts will help those in need. 

When you choose Pho’nomenal Bowls, you’re also choosing to join us in the fight to end hunger.

– Duke Pham, Founder